Drone Analytics
"Drones offer a new perspective on urban environments, enabling us to collect data and monitor cities in ways that were previously unimaginable." - Carlos Ratti (MIT Senseable City Lab)
Cities worldwide are embracing drones as powerful tools to tackle complex urban challenges, from traffic congestion to pedestrian safety. As municipalities seek smarter ways to design public spaces, innovative data collection methods—such as drone-based analytics—are rapidly gaining traction. Here’s how this technology is reshaping urban planning and why cities like Ghent, Hamburg, and Bengaluru are leading the charge.
Benefits
Data Capture
Drones gather video footage of traffic and pedestrian movement data
Processing
Supported by our proprietary Ai model, computer vision and cloud-based tools, footage is converted into insights through heatmaps, data visualizations, trajectories tracking and many more reports.
Application
Planners use these insights to redesign intersections, optimize public transport routes, and enhance emergency response times.
- Unlock Cost Efficiency Without Compromising Insights
- Greenroads’ drone-based solution revolutionizes data collection by drastically reducing infrastructure costs. A single drone can replace multiple fixed cameras, eliminating the need for extensive installations and maintenance while delivering comparable—if not superior—results. This streamlined approach allows cities and organizations to allocate resources more effectively, making high-quality data collection accessible even for projects with limited budgets. With Greenroads, you can achieve smarter urban planning without the financial burden of traditional surveillance systems.
- Accelerate Decision-Making with Rapid Deployment
- Time is critical in urban and mobility planning as well as emergency response, and Greenroads ensures you stay ahead of the curve. Our integration using pre recorded feeds from static drones enables rapid deployment, allowing cities to gather actionable data in hours rather than weeks. Whether it’s assessing traffic flow, pedestrian movement, or the effectiveness of mobility hubs and city centralities, Greenroads empowers planners to make informed decisions faster than ever before. This speed translates into quicker project execution, improved responsiveness to dynamic challenges, and a significant competitive edge for your team.
- Adaptable Solutions for Every Scenario
- Our drone based video footage integration offers urban and transport planners a versatile tool to support data-driven decision-making. While drones are also commonly used for monitoring stadium crowds or assessing flood zones, their potential extends far beyond these applications. Imagine using this technology to analyze traffic patterns at key intersections, identify pedestrian hotspots, or evaluate the impact of proposed infrastructure changes—all backed by precise, actionable data. By transforming raw drone footage into detailed insights, we empower planners to visualize movement patterns, assess space utilization, and prioritize investments in road networks or public transport routes. This flexibility allows you to employ creative and imaginative approaches in using the platform to support design and policy decisions that shape the future of your city, whether it’s optimizing mobility, improving safety, or enhancing sustainability.
Market Adoption On The Rise
Hamburg’s BLU-Space Project
Europe’s first U-space airspace initiative integrates drones into urban traffic management. The project aims to reduce ground congestion, streamline emergency responses, and monitor environmental impacts.
Tararua District Council (New Zealand)
This council now employs a full-time drone operator to manage everything from trash collection to disaster planning.
Greenroads
Our AI-Driven solution was also featured in EIT Urban Mobility, where our platform uses drone data to enhance pedestrian safety and traffic flow, proving critical for cities prioritizing smart mobility.
The Future of Urban Planning
The adoption of drones is accelerating globally. Municipalities are now hiring dedicated operators, investing in training, and integrating drone insights into digital twin platforms.
For cities aiming to stay ahead, the message is clear: The sky is no longer the limit—it’s the starting point, and with minimal investment and a generic drone any city can get started.